Workshop Overview

Overview

On Day One we cover drafting press releases, look book production, industry timetables and how to cultivate and manage relationships with the media. We will also look into setting up your own company, pricing your products and services, finding staff and interns and crucially establishing good working habits. An eminent fashion editor/blogger will talk  on the subject of “How to attract the attention of the fashion media.” This will be followed by a Q & A session with the guest speaker where you will be able to pick her brains in more detail.

On Day Two The Atelier Workshop covers the importance of social networking, technology and the internet for your brand. We also look at sourcing a reliable factory, gaining sponsorship and funding, production, tradeshows and showrooms. Our guest speaker on day two will be a fashion buyer from a prestigious store who will talk to you on the subject of  “How to attract the attention of buyers and stockists.” This will be followed by a second Q & A session and a final drinks and session where everyone will have an opportunity to socialise and network!

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