course content

During our one-on-one Brocade Atelier Consulting sessions with clients around the world, we’ve found that many of you have similar questions & concerns about how to successfully manage your own PR, sales and marketing for your fashion brand on a day-to-day basis.

In this workshop we will use our years of experience managing the press and sales for numerous high profile fashion labels to guide you through how to make your own brand a great commercial and critical success.

launching and maintaining a creative business
- registering as a freelancer, sole trader, partnership or limited company
- business bank accounts
- taxes and official paper work
- pricing of goods and services
- staff and interns
- business premises and virtual office spaces

press & marketing
- drafting a press release for various types of media
- budgeting for pr
- evaluating the effectiveness of pr
- finding press contact details
- editorial vs advertising
- pr calendar & timelines
- selecting the right fashion media for your brand
- dealing with the media – sample and image requests
- look books, line sheets and catalogues: styling, photography, production

production & sales
- sourcing a factory
- production numbers
- supply and demand
- line sheets
- tradeshows and buying calendars, showrooms
- sponsorship and funding

technology & social networking
- setting up and maintaining websites and blogs
- company image & branding
- social networking
- professional emails
- SEO

To read more about the workshop contents please click here